Riyadh: Jasour – News Desk
The stc Group, a pioneer in digital transformation, in coordination with the Ministry of Sports, has announced a unique initiative aimed at improving the experience of individuals with visual impairments, enabling them to enjoy football matches from the stadium stands during the ongoing Spanish Super Cup in Jeddah.
This inspiring initiative is part of a broader vision reflecting stc’s sustainability values in coordination with the Ministry of Sports. The initiative highlights stc Group’s leading role in leveraging technology to serve individuals with visual impairments.
The initiative revolves around providing a new interactive board equipped with an indicator that allows individuals with visual impairments to follow the movement of the ball moment by moment through touch, along with comprehensive audio descriptions, offering a live and detailed experience of the matches during the championship.
The experience is not limited to the technical aspect only. The Ministry of Sports has supported the initiative by providing free tickets to individuals with visual impairments and their companions, along with designated seats among the stands, allowing them to enjoy the event and participate in the sports atmosphere.
This step comes as the Kingdom continues its preparations to host numerous major continental and international football championships in the coming years.
With this initiative, the stc Group emphasizes the importance of collaboration with government entities to enhance inclusivity and social sustainability, employing the latest innovative technologies to serve the community. This initiative reflects the group’s vision of leveraging its digital solutions to serve humanity, opening new horizons towards a more innovative and sustainable future.
